Inventory Forecasting and Management System – fast and convenient media planning and advertising inventory availability
Inventory Forecasting and Management System – fast and convenient media planning and advertising inventory availability evaluation system. IFMS allows avoiding traffic resale and guarantees advertisers delivery of ad campaigns on time. It’s a useful tool for sales managers and commercial directors.
We recognize that before signing a new contract it is important to estimate whether or not you will be able to fulfill all obligations to the advertiser and deliver the advertising campaign in time. At the same time, the more precise the advertiser is in his/her requirements, the more types of targeting and auditory segments are involved, the more difficult it is to estimate necessary audience availability, especially taking into account other advertising campaigns launched in the network.